Mrs Chew’s Noodles

Every restaurant tells its own story and Mrs Chew’s tells a very special one:

The concept was inspired by Old Shanghai and a bygone era of fashion and glamour.
Here, traditional methods meet modern flavours, the old and authentic meet the contemporary world.
We took care of the branding process from narrative/identity through to the interiors.

Our aim was to define the brand values and distil the story into
a presentation to help engage landlords and investors.