We have crafted the story and built the brand for Mrs Chew and the narrative is strong.
Mrs Chew’s has a big personality and as well as delivering authentic Chinese food it evokes nostalgia.
Mrs Chew does not apologise with it’s style, it has a notable look and feel and compelling branding.
The first restaurant is in Grand Central Station, Birmingham where the open kitchen
bursts with energy and the graphics are punchy and vibrant.
It has bespoke features which refer back to Ellen’s childhood and we have incorporated
select details into the scheme, such as the vibrant cluster of red ping-pong bats
above the counter and feature walls of lucky waving cats.
