Claire Clark the patissier approached us to help define and shape her identity.
With a strong vision and an eye for detail Claire is well respected chef who prefers to let her
masterpieces do the talking – with pastry that is clever, imaginative and beautiful.
Our challenge was to create an upscale, confident and classy logo that sets Claire apart from
other chefs, to art direct a set of photography and to design her two websites.
We complemented this with a bespoke pattern inspired by the curvy interlocking c’s that were reminiscent
of pink lace sugar decoration.The strong red colours brings life and vibrancy to the identity.
