Billy and the chicks is a Fried chicken shop in the heart of Soho. Billy Stock the chef asked us to design a complete identity and conceive an urban neighbourhood restaurant with a nostalgic charm.
We sourced reclaimed science lab worktops for the tables, vintage school chairs, a church
lectern for the Maitre D station and chicken feeder light fittings.
A hand drawn identity was developed to express the craftsmanship and energy at the heart of this concept.
Wall stencil art and hand painted interior graphics sit alongside a basic industrial look and neon signage.
